What’s the Importance of Google reviews? Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO, leveling the playing field, increasing your online reputation, and helping mom and pop operations. So what is a Google Review, exactly? Google reviews allow any good business to prove themselves to their potential customers. People are able to go online and list their thoughts about the company without having to download an app. The reviews level the playing field where marketing hype, expensive campaigns, and slick copy become less relevant. Of course, those same campaigns and slick copy can certainly have a huge impact. But they become less relevant in the context of Google business reviews, since reviews serve as transparency and social proof rather than beautiful marketing. Any searcher can type in a search query and stumble upon businesses with reviews from actual customers and make an informed decision on whether or not they should engage with that business-with positive reviews pushing them towards conversion.

English of: The Oberlin Review color: blackAnother one of the benefits of reviews is that they provide the opportunity for a business to level the playing field in regard to local SEO. Big or small, the business who takes advantage of Google reviews is in a position to rank higher in local search results. If Google thinks that the local shop selling running shoes provides a better experience than your average retail giant, that local shop can end up higher in the local search rankings. That same example goes for the retail giant. What I’m getting at is that on Google, positive reviews have unprecedented power. A power to influence brand trust, local SEO, and feedback. That’s why we’ve put together a list and explanation of the top 5 benefits of online reviews. Transparency is becoming more and more relevant for consumers. That relevance (and importance) placed on transparency can largely be accredited to the accessibility to vast amounts of information on any given business.

Today, it’s not uncommon for a consumer to research a business before purchasing products or services. In fact, nearly 88% of consumers have read reviews to determine the quality of a local business. A large part of this research is generally done through Google reviews. To really hammer home the power of Google business reviews, the same survey reports a staggering 72% of consumers say positive reviews make them trust a local business more than they may have otherwise. This provides a great opportunity for local businesses to gain a competitive advantage over the next business by collecting Google reviews. Conversely, it creates a sense of urgency with how to respond to negative reviews, which will further build customer trust. Google’s search algorithms are complex (that’s an understatement). But, there is one thing for sure: Google reviews have an impact on Google local search. According to Moz, roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews. These review signals are generally focused around review quantity, velocity, and diversity.

A well-balanced combination of these three review signals can help catapult your local business towards the Top 10 Products. Top 10 List Products of Google local search results. This helps your business get found much more easily and quickly than utilizing only traditional SEO activities like keyword research and blogging. While still important, as a local business it’s critical that you don’t rely only on traditional methods and neglect other mediums like Google reviews. With proper execution, Google business reviews can be one of your most successful marketing tactics. This is partially because Google business reviews allow your business to show up in the “Map Pack.” The Map Pack (shown below) consists of a group of businesses near the location from where you’re searching. The map pack displays the name and link to the business, the address and phone number, and the total number of Google reviews in addition to the average rating. One of the most valuable advantages of Google reviews is the feedback loop and customer intelligence you can gain. Every Google business review you collect can, and should, serve as a customer survey response for you and your staff.

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